{"title":"BESTSELLERS","description":"","products":[{"product_id":"drunk-elephant-lala-retro-whipped-cream","title":"DRUNK ELEPHANT - LALA RETRO WHIPPED CREAM 50ml","description":"\u003cul\u003e\n\u003cli\u003eReinforces skin's barrier, helping to protect against water loss.\u003c\/li\u003e\n\u003cli\u003eHelps skin retain long-lasting moisture, forming a protective layer that allows skin to function at its optimal level.\u003c\/li\u003e\n\u003cli\u003eProvides defense against the effects of everyday stressors.\u003c\/li\u003e\n\u003cli\u003eFormulated at a skin-friendly pH of 5.2\u003c\/li\u003e\n\u003cli\u003e100% free of essential oils, silicones, fragrance\/dyes, and solvent alcohols.\u003c\/li\u003e\n\u003cli\u003eDermatologist tested.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use:\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply one pump morning and night to a clean, dry face. Use daily or in rotation with other Drunk Elephant moisturizers. May be mixed with any Drunk Elephant serum, treatment, or cream.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42314740564048,"sku":null,"price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/6_7f9c9b8b-970b-46a4-9b37-a93a3e7dc8c6.svg?v=1777245570"},{"product_id":"olaplex-no-7-bonding-oil-30ml","title":"Olaplex - No. 7 Bonding Oil 30ml","description":"\u003cp\u003e• A highly concentrated, weightless bonding oil that repairs, protects, and perfects — all in a single drop.\u003cbr\u003e• Olaplex's patented Bond Building technology (Bis-Aminopropyl Diglycol Dimaleate) works at a molecular level to reconnect broken disulfide bonds within the hair.\u003cbr\u003e• Thermally protective up to 230°C — this oil shields every strand from heat damage before you style.\u003cbr\u003e• A powerful antioxidant complex defends hair against UV damage, pollution, and environmental stress.\u003cbr\u003e• The result: hair that moves with extraordinary shine, reduced frizz, and a softness that lasts.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply 1–3 drops to damp or dry hair before heat styling, focusing on mid-lengths and ends — never the roots. Work through with your fingers or a wide-tooth comb to distribute evenly before blow-drying or straightening. Use alone for a glossy finish or layer over your styling products for an added hit of shine and protection.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315047731280,"sku":null,"price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/18.svg?v=1777247029"},{"product_id":"paulas-choice-skin-perfecting-2-bha-liquid-exfoliant-118ml","title":"Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant 118ml","description":"\u003cp\u003e• The exfoliant that changed the conversation — a leave-on liquid that works beneath the skin's surface to unclog, refine, and clarify.\u003cbr\u003e• 2% salicylic acid (BHA) penetrates deep into pores to dissolve the buildup that causes blackheads, congestion, and breakouts.\u003cbr\u003e• Unlike scrubs, this formula exfoliates without any physical abrasion — no irritation, no micro-tears, just results.\u003cbr\u003e• Green tea extract delivers a potent antioxidant hit, calming redness and protecting skin from environmental damage simultaneously.\u003cbr\u003e• Fragrance-free, alcohol-free, and suitable for oily, combination, and acne-prone skin — visible pore refinement with every use.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing and toning, apply a small amount to a cotton pad and sweep gently across the face, focusing on congested areas — or apply directly with fingertips. Leave on without rinsing and follow with your serum and moisturiser. Start with once daily in the evening and build to twice daily as your skin adjusts — consistency is where the transformation happens.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315610062928,"sku":null,"price":549.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/28.svg?v=1777279042"},{"product_id":"medicube-zero-pore-pad-2-0","title":"Medicube - Zero Pore Pad 2.0","description":"\u003cp\u003e• A next-generation exfoliating toner pad that unclogs, refines, and visibly minimises pores — one swipe at a time.\u003cbr\u003e• AHA and BHA complex exfoliates on the surface and deep within pores simultaneously, dissolving dead skin cells and clearing congestion without stripping.\u003cbr\u003e• Niacinamide targets sebum control and pore appearance, skin looks tighter, clearer, and more refined with every use.\u003cbr\u003e• Centella asiatica and panthenol calm and hydrate as the actives work, so skin stays balanced and comfortable throughout.\u003cbr\u003e• A dual-textured pad — one embossed side to exfoliate, one smooth side to soothe, K-beauty innovation that actually delivers.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, sweep the embossed side of the pad across the face in gentle circular motions, focusing on the T-zone and any congested areas. Flip to the smooth side and press lightly across the skin to soothe and allow the actives to absorb — no rinsing needed. Use once daily in the evening to start, and always follow with moisturiser and SPF the next morning.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316078415952,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/42.svg?v=1777325093"},{"product_id":"summer-fridays-lip-butter-balm-in-vanilla","title":"Summer Fridays - Lip Butter Balm Vanilla","description":"\u003cp\u003e• The original. The one that started it all. A clear, universally flattering balm with a warm, soft vanilla scent that feels like comfort in a tube.\u003cbr\u003e• Shea butter and murumuru seed butter melt into the lips instantly, delivering deep, lasting hydration that never feels heavy or sticky.\u003cbr\u003e• Vegan waxes create a smooth, glossy finish that coats lips in shine and keeps moisture sealed in throughout the day.\u003cbr\u003e• Vitamin E conditions and protects the delicate lip skin, guarding against environmental dryness and moisture loss.\u003cbr\u003e• A completely sheer finish that works on every skin tone, every lip colour, and every occasion. The ritual that never fails.\u003c\/p\u003e\n\u003cp\u003ejHow to use:\u003cbr\u003eSwipe directly onto clean lips morning and night as a standalone nourishing treatment or layer generously over any lip colour for a polished, glossy finish. Use overnight as a lip mask for deeply restored lips by morning. Vanilla is the one you wear when you want your lips to speak for themselves.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316104925264,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/77.svg?v=1777332036"},{"product_id":"summer-fridays-lip-butter-balm-in-pink-sugar","title":"Summer Fridays - Lip Butter Balm Pink Sugar","description":"\u003cp\u003e• A soft, rosy pink with a hint of sweetness, this is the everyday lip look that makes everything feel more intentional.\u003cbr\u003e• Shea butter and murumuru seed butter flood the lips with moisture on contact, delivering a plump, cushioned finish that lasts.\u003cbr\u003e• A light pink tint gives a fresh, youthful flush that complements every skin tone without overpowering any makeup look.\u003cbr\u003e• Sweet, sugary scent adds a playful quality to a formula that is anything but frivolous — serious hydration, beautiful finish.\u003cbr\u003e• Pairs effortlessly with a nude liner for definition or wears alone as a glossy, sheer lip that needs nothing else.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply to clean lips for a sheer pink wash, or layer over lip liner for a more defined, polished look. Use as a lip topper over matte lipstick to add shine and dimension without altering the colour. Pink Sugar is the shade that goes with everything.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316128125008,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/fdf.svg?v=1777332399"},{"product_id":"summer-fridays-lip-butter-balm-brown-sugar","title":"Summer Fridays - Lip Butter Balm Brown Sugar","description":"\u003cp\u003e• A warm, rich brown sugar shade that gives lips a lush, lived-in tint with the nourishing power of the cult Lip Butter Balm formula.\u003cbr\u003e• Shea butter and murumuru seed butter deeply moisturise and condition, leaving lips soft, smooth, and visibly healthier with every use.\u003cbr\u003e• A sheer brown pigment flatters every skin tone and builds beautifully for a more defined look when layered.\u003cbr\u003e• Sweet brown sugar scent makes every application feel indulgent, the kind of lip moment that stops you mid-routine.\u003cbr\u003e• Glossy, non-sticky, and vegan throughout. This is the warm lip look your routine has been missing.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply directly to bare lips for a sheer, glossy tint or build coverage by layering for a deeper, more defined look. Pair with a warm liner underneath for a full lip moment. Brown Sugar is the shade that works hardest for the least amount of effort.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316143034448,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/95.svg?v=1777335049"},{"product_id":"bubble-skincare-slam-dunk-hydrating-moisturizer-50ml","title":"Bubble Skincare - Slam Dunk Hydrating Moisturizer 50ml","description":"\u003cp\u003e\u003cbr\u003eNormal to dry skin · Fragrance free · 50ml\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The everyday essential. The one your skin comes home to. A creamy, comforting moisturizer that delivers serious hydration without ever feeling heavy, greasy, or like too much.\u003cbr\u003e• Aloe leaf juice and hoya lacunosa flower extract work together to deeply hydrate and restore essential nutrients, leaving skin feeling calm, nourished, and visibly restored.\u003cbr\u003e• Avocado oil and shea butter melt into the skin to replenish moisture, soothe dryness, and leave a soft, smooth finish that lasts all day.\u003cbr\u003e• Vitamin E fights off free radicals and shields skin from environmental stressors, helping to restore skin cell health and keep your barrier strong.\u003cbr\u003e• Bluelight Protection — a superfood protein compound — guards against and helps repair damage from daily screen exposure. Because your skin deserves a break from your screen even when you don't.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eApply 1–2 pumps to clean skin morning and night. In the daytime, follow with SPF. Use it as the last step of your routine — the one that seals everything in and sets your skin up for whatever comes next. Slam Dunk is the moisturizer that just works, every single time.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316144410704,"sku":null,"price":279.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/98.svg?v=1777335522"},{"product_id":"bubble-skincare-level-up-balancing-gel-moisturizer-50ml","title":"Bubble Skincare Level Up Balancing Gel Moisturizer 50ml","description":"\u003cp\u003eOily, combination \u0026amp; normal skin · Fragrance free · 50ml\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The one that gets oily skin. A revitalizing daily gel moisturizer that delivers real hydration without the shine, lightweight, shine-free, and completely comfortable from morning to night.\u003cbr\u003e• Zinc PCA and niacinamide team up to regulate oil production, tighten pores, improve texture, and promote a clearer, more radiant complexion over time.\u003cbr\u003e• Yarrow extract, a healing botanical, helps restore moisture and soothe skin, keeping your barrier balanced without tipping into greasiness.\u003cbr\u003e• Hemp seed oil and squalane lock hydration in without clogging pores, leaving skin feeling soft and nourished — never sticky, never heavy.\u003cbr\u003e• Bluelight Protection, a superfood protein compound, shields and helps repair skin from the daily damage of screen exposure. Because balanced skin deserves full-spectrum protection.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eEvenly apply 1–2 pumps to clean, dry skin morning and night. In the daytime, follow with SPF. Use it after your toner or treatment as the step that brings everything together — locking in hydration, keeping shine in check, and leaving your skin exactly where it should be.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316147195984,"sku":null,"price":279.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/102.svg?v=1777335870"},{"product_id":"color-wow-extra-strength-dream-coat-ultra-moisturizing-anti-frizz-treatment-200ml","title":"Color Wow - Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment\u003cbr\u003eCoily · Curly · Dry \u0026amp; dehydrated hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The upgrade. Dream Coat, but make it extra. Built for coily, curly, and severely dehydrated hair that needs more than moisture, it needs armour against humidity, heat, and everything in between.\u003cbr\u003e• A proprietary anti-humidity complex forms an invisible, water-repellent seal around each strand, blocking out atmospheric moisture before it ever gets the chance to make hair puff, swell, or revert.\u003cbr\u003e• A next-level polymer blend fills porous, thirsty hair with deep internal moisture, then locks it in, so hair doesn't pull humidity from the air to compensate for what it's missing.\u003cbr\u003e• Glycerin draws in and holds moisture, keeping the hair shaft hydrated, supple, and smooth, not stiff, not crunchy, not coated. Just hair that feels like itself, only better.\u003cbr\u003e• Built-in heat protection means you're covered at every step of the blow-dry. No extra products, no extra steps. Safe for keratin-treated hair. Vegan, gluten-free, cruelty-free, and fragrance free.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp — not wet — hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. For results that last, use every three to four shampoos — not every wash. Extra Strength Dream Coat is the reason your blowout survives the humidity, the workout, and the next morning.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150112336,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/106.svg?v=1777336460"},{"product_id":"color-wow-dream-coat-supernatural-spray-anti-frizz-treatment-200ml","title":"Color Wow - Dream Coat Supernatural Spray Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Dream Coat Supernatural Spray Anti-Frizz Treatment\u003cbr\u003eStraight · Wavy · Curly · Fine \u0026amp; medium hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The original. The one that changed everything. An award-winning, heat-activated anti-frizz treatment that wraps every strand in an invisible, humidity-proof coat, so your blowout stays exactly where you left it.\u003cbr\u003e• A proprietary anti-humidity complex, inspired by textile waterproofing technology, forms a weightless, hydrophobic matrix around each strand, sealing the cuticle and making hair physically resistant to moisture in the air.\u003cbr\u003e• Chamomilla extract protects colour vibrancy and enriches radiance, while calendula extract adds a light veil of moisture to keep hair looking healthy and luminous, not just sleek.\u003cbr\u003e• Glycerin delivers a hit of moisture to the hair shaft for a supple, silky finish that moves naturally, never stiff, never coated, never weighed down.\u003cbr\u003e• Built-in heat protection at every stage of the blow-dry. Vegan, gluten-free, cruelty-free, sulfate-free, and free from formaldehyde and formaldehyde-releasing agents. Safe for colour-treated and keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp, not wet hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. Results last through three to four shampoos, so you don't need it every wash. Dream Coat is the reason you can step outside in any weather and not think twice about your hair.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150898768,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/110.svg?v=1777336685"},{"product_id":"rhode-skin-peptide-lip-treatment-unscented","title":"Rhode skin - Peptide Lip Treatment Unscented","description":"\u003cp\u003erhode skin Peptide Lip Treatment — Unscented\u003cbr\u003eClear glaze · Fragrance free · 10ml \/ .3 fl oz\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The one that proves lip care is skincare. A pillowy-soft, high-shine treatment that delivers real results not just gloss. Fragrance free, flavour free, and built for every lip, every routine, every day.\u003cbr\u003e• Palmitoyl Tripeptide-1 — the same collagen-signalling peptide found in high-performance facial serums — hydrates, smooths, and visibly plumps lips while softening the look of fine lines over time. Because your lips age too.\u003cbr\u003e• Shea butter and cupuaçu seed butter melt in instantly, delivering deep moisture with five essential fatty acids — leaving lips soft, nourished, and never sticky or heavy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eSwipe onto clean lips morning and night as a standalone treatment or layer generously over lip liner or colour for a glazed, glossy finish. Apply a thick layer before bed and wake up to lips that are visibly softer and more plump. Use it alone, use it over everything, the Unscented is the one that works quietly and lets the results do the talking.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316499910736,"sku":null,"price":209.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/116.svg?v=1777366339"}],"url":"https:\/\/truebeautysa.co.za\/collections\/bestsellers.oembed","provider":"True Beauty","version":"1.0","type":"link"}