{"title":"Color Wow","description":"","products":[{"product_id":"color-wow-extra-strength-dream-coat-ultra-moisturizing-anti-frizz-treatment-200ml","title":"Color Wow - Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment\u003cbr\u003eCoily · Curly · Dry \u0026amp; dehydrated hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The upgrade. Dream Coat, but make it extra. Built for coily, curly, and severely dehydrated hair that needs more than moisture, it needs armour against humidity, heat, and everything in between.\u003cbr\u003e• A proprietary anti-humidity complex forms an invisible, water-repellent seal around each strand, blocking out atmospheric moisture before it ever gets the chance to make hair puff, swell, or revert.\u003cbr\u003e• A next-level polymer blend fills porous, thirsty hair with deep internal moisture, then locks it in, so hair doesn't pull humidity from the air to compensate for what it's missing.\u003cbr\u003e• Glycerin draws in and holds moisture, keeping the hair shaft hydrated, supple, and smooth, not stiff, not crunchy, not coated. Just hair that feels like itself, only better.\u003cbr\u003e• Built-in heat protection means you're covered at every step of the blow-dry. No extra products, no extra steps. Safe for keratin-treated hair. Vegan, gluten-free, cruelty-free, and fragrance free.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp — not wet — hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. For results that last, use every three to four shampoos — not every wash. Extra Strength Dream Coat is the reason your blowout survives the humidity, the workout, and the next morning.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150112336,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/106.svg?v=1777336460"},{"product_id":"color-wow-dream-coat-supernatural-spray-anti-frizz-treatment-200ml","title":"Color Wow - Dream Coat Supernatural Spray Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Dream Coat Supernatural Spray Anti-Frizz Treatment\u003cbr\u003eStraight · Wavy · Curly · Fine \u0026amp; medium hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The original. The one that changed everything. An award-winning, heat-activated anti-frizz treatment that wraps every strand in an invisible, humidity-proof coat, so your blowout stays exactly where you left it.\u003cbr\u003e• A proprietary anti-humidity complex, inspired by textile waterproofing technology, forms a weightless, hydrophobic matrix around each strand, sealing the cuticle and making hair physically resistant to moisture in the air.\u003cbr\u003e• Chamomilla extract protects colour vibrancy and enriches radiance, while calendula extract adds a light veil of moisture to keep hair looking healthy and luminous, not just sleek.\u003cbr\u003e• Glycerin delivers a hit of moisture to the hair shaft for a supple, silky finish that moves naturally, never stiff, never coated, never weighed down.\u003cbr\u003e• Built-in heat protection at every stage of the blow-dry. Vegan, gluten-free, cruelty-free, sulfate-free, and free from formaldehyde and formaldehyde-releasing agents. Safe for colour-treated and keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp, not wet hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. Results last through three to four shampoos, so you don't need it every wash. Dream Coat is the reason you can step outside in any weather and not think twice about your hair.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150898768,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/110.svg?v=1777336685"}],"url":"https:\/\/truebeautysa.co.za\/collections\/color-wow.oembed","provider":"True Beauty","version":"1.0","type":"link"}