{"title":"Haircare","description":"","products":[{"product_id":"olaplex-no-7-bonding-oil-30ml","title":"Olaplex - No. 7 Bonding Oil 30ml","description":"\u003cp\u003e• A highly concentrated, weightless bonding oil that repairs, protects, and perfects — all in a single drop.\u003cbr\u003e• Olaplex's patented Bond Building technology (Bis-Aminopropyl Diglycol Dimaleate) works at a molecular level to reconnect broken disulfide bonds within the hair.\u003cbr\u003e• Thermally protective up to 230°C — this oil shields every strand from heat damage before you style.\u003cbr\u003e• A powerful antioxidant complex defends hair against UV damage, pollution, and environmental stress.\u003cbr\u003e• The result: hair that moves with extraordinary shine, reduced frizz, and a softness that lasts.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply 1–3 drops to damp or dry hair before heat styling, focusing on mid-lengths and ends — never the roots. Work through with your fingers or a wide-tooth comb to distribute evenly before blow-drying or straightening. Use alone for a glossy finish or layer over your styling products for an added hit of shine and protection.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315047731280,"sku":null,"price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/18.svg?v=1777247029"},{"product_id":"dalba-professional-repairing-scalp-therapy-serum-shampoo-275ml","title":"d'Alba - Professional Repairing Scalp Therapy Serum Shampoo 275ml","description":"\u003cp\u003e• A serum-infused shampoo that treats the scalp and repairs the hair in a single step — this is wash day, elevated.\u003cbr\u003e• White truffle extract delivers intense nourishment and antioxidant protection, strengthening hair from root to tip with every lather.\u003cbr\u003e• Biotin supports hair density and resilience over time, helping to reduce breakage and promote visibly fuller-looking hair.\u003cbr\u003e• Scalp-soothing actives calm irritation, rebalance sebum production, and create the ideal environment for healthy hair growth.\u003cbr\u003e• Sulfate-free and gentle enough for daily use — clean, lightweight, and beautifully fragrant without compromising the scalp barrier.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather from scalp to ends, massaging thoroughly into the scalp for at least 60 seconds to allow the serum actives to absorb. Rinse completely with lukewarm water and follow with your conditioner or hair mask for full repair. Use regularly for cumulative results — healthy hair starts at the scalp, and this shampoo knows it.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316081758288,"sku":null,"price":549.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/47_28b556c7-562a-472c-8eb9-9af39583a883.svg?v=1777325801"},{"product_id":"dalba-professional-repairing-hair-perfume-serum-50ml","title":"d'Alba Professional Repairing Hair Perfume Serum 50ml","description":"\u003cp\u003e• A leave-in hair serum that repairs, protects, and perfumes in one effortless step — the finishing ritual your hair has been missing.\u003cbr\u003e• White truffle extract deeply nourishes and strengthens each strand, restoring softness and shine from the first application.\u003cbr\u003e• A heat protection complex shields hair from styling damage up to high temperatures — beautiful results without the sacrifice.\u003cbr\u003e• Lightweight silicones smooth the cuticle instantly, taming frizz and flyaways for a polished, glass-hair finish that lasts.\u003cbr\u003e• A signature fine fragrance lingers on the hair throughout the day — skincare meets sensory luxury, from root to tip.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003eApply a small amount to damp or dry hair, focusing on mid-lengths and ends and avoiding the roots. Work through with your fingers or a wide-tooth comb before heat styling, or smooth over dry hair for an instant frizz-free, glossy finish. A little goes a long way — start with less, build to your desired level of shine and scent.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316082806864,"sku":null,"price":319.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/52.svg?v=1777326148"},{"product_id":"color-wow-extra-strength-dream-coat-ultra-moisturizing-anti-frizz-treatment-200ml","title":"Color Wow - Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment\u003cbr\u003eCoily · Curly · Dry \u0026amp; dehydrated hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The upgrade. Dream Coat, but make it extra. Built for coily, curly, and severely dehydrated hair that needs more than moisture, it needs armour against humidity, heat, and everything in between.\u003cbr\u003e• A proprietary anti-humidity complex forms an invisible, water-repellent seal around each strand, blocking out atmospheric moisture before it ever gets the chance to make hair puff, swell, or revert.\u003cbr\u003e• A next-level polymer blend fills porous, thirsty hair with deep internal moisture, then locks it in, so hair doesn't pull humidity from the air to compensate for what it's missing.\u003cbr\u003e• Glycerin draws in and holds moisture, keeping the hair shaft hydrated, supple, and smooth, not stiff, not crunchy, not coated. Just hair that feels like itself, only better.\u003cbr\u003e• Built-in heat protection means you're covered at every step of the blow-dry. No extra products, no extra steps. Safe for keratin-treated hair. Vegan, gluten-free, cruelty-free, and fragrance free.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp — not wet — hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. For results that last, use every three to four shampoos — not every wash. Extra Strength Dream Coat is the reason your blowout survives the humidity, the workout, and the next morning.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150112336,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/106.svg?v=1777336460"},{"product_id":"color-wow-dream-coat-supernatural-spray-anti-frizz-treatment-200ml","title":"Color Wow - Dream Coat Supernatural Spray Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Dream Coat Supernatural Spray Anti-Frizz Treatment\u003cbr\u003eStraight · Wavy · Curly · Fine \u0026amp; medium hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The original. The one that changed everything. An award-winning, heat-activated anti-frizz treatment that wraps every strand in an invisible, humidity-proof coat, so your blowout stays exactly where you left it.\u003cbr\u003e• A proprietary anti-humidity complex, inspired by textile waterproofing technology, forms a weightless, hydrophobic matrix around each strand, sealing the cuticle and making hair physically resistant to moisture in the air.\u003cbr\u003e• Chamomilla extract protects colour vibrancy and enriches radiance, while calendula extract adds a light veil of moisture to keep hair looking healthy and luminous, not just sleek.\u003cbr\u003e• Glycerin delivers a hit of moisture to the hair shaft for a supple, silky finish that moves naturally, never stiff, never coated, never weighed down.\u003cbr\u003e• Built-in heat protection at every stage of the blow-dry. Vegan, gluten-free, cruelty-free, sulfate-free, and free from formaldehyde and formaldehyde-releasing agents. Safe for colour-treated and keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp, not wet hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. Results last through three to four shampoos, so you don't need it every wash. Dream Coat is the reason you can step outside in any weather and not think twice about your hair.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150898768,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/110.svg?v=1777336685"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/collections\/12_43e76482-6437-4f5a-ad9c-5ed12420380c.svg?v=1777241447","url":"https:\/\/truebeautysa.co.za\/collections\/haircare.oembed","provider":"True Beauty","version":"1.0","type":"link"}