{"title":"Shop all","description":"","products":[{"product_id":"drunk-elephant-lala-retro-whipped-cream","title":"DRUNK ELEPHANT - LALA RETRO WHIPPED CREAM 50ml","description":"\u003cul\u003e\n\u003cli\u003eReinforces skin's barrier, helping to protect against water loss.\u003c\/li\u003e\n\u003cli\u003eHelps skin retain long-lasting moisture, forming a protective layer that allows skin to function at its optimal level.\u003c\/li\u003e\n\u003cli\u003eProvides defense against the effects of everyday stressors.\u003c\/li\u003e\n\u003cli\u003eFormulated at a skin-friendly pH of 5.2\u003c\/li\u003e\n\u003cli\u003e100% free of essential oils, silicones, fragrance\/dyes, and solvent alcohols.\u003c\/li\u003e\n\u003cli\u003eDermatologist tested.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use:\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply one pump morning and night to a clean, dry face. Use daily or in rotation with other Drunk Elephant moisturizers. May be mixed with any Drunk Elephant serum, treatment, or cream.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42314740564048,"sku":null,"price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/6_7f9c9b8b-970b-46a4-9b37-a93a3e7dc8c6.svg?v=1777245570"},{"product_id":"drunk-elephant-protini-polypeptide-cream-50ml","title":"DRUNK ELEPHANT - PROTINI POLYPEPTIDE CREAM 50ml","description":"\u003cp\u003e• A protein-packed moisturiser that uses signal peptides and growth factors to support firmer, younger-looking skin.\u003cbr\u003e• Amino acids reinforce the skin's natural structure and help improve elasticity over time.\u003cbr\u003e• Lightweight yet deeply nourishing. It absorbs quickly and layers well under or over other products.\u003cbr\u003e• Fragrance-free, clean formulation with no irritating ingredients. Safe for all skin types.\u003cbr\u003e• Consistent use delivers visibly firmer, smoother, and more radiant skin. This is what the ritual does.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply morning and evening after your serum as the last moisturising step. Take a small amount and press into skin using gentle upward motions across the face and neck. Use daily for best results, the cumulative effect is where the magic happens.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42314811703376,"sku":null,"price":829.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/poly.svg?v=1777245710"},{"product_id":"drunk-elephant-b-hydra-intensive-hydration-serum-50ml","title":"DRUNK ELEPHANT - B-HYDRA INTENSIVE HYDRATION SERUM 50ml","description":"\u003cp\u003e• A lightweight, gel-serum that delivers deep, sustained hydration without any heaviness or residue.\u003cbr\u003e• Pro-vitamin B5 (panthenol) soothes and conditions skin while helping to maintain moisture balance.\u003cbr\u003e• Pineapple ceramide strengthens the skin barrier and helps prevent moisture loss throughout the day.\u003cbr\u003e• Watermelon rind extract provides antioxidant protection and a fresh, plumping effect on application.\u003cbr\u003e• Fragrance-free, oil-free, and suitable for all skin types, including oily and combination.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply to damp skin after cleansing and toning, before heavier serums and moisturisers. Smooth a generous amount across the face and neck and allow to absorb for 30 seconds before layering. Use morning and evening for visibly hydrated, bouncy skin that holds its glow.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315000512592,"sku":null,"price":819.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/9_6038b8df-7b6d-473c-87de-b24c63e465eb.svg?v=1777245382"},{"product_id":"drunk-elephant-bora-barrier-repair-cream-50ml","title":"Drunk Elephant - Bora Barrier Repair Cream 50ml","description":"\u003cp\u003e• A targeted barrier repair cream designed to restore, protect, and deeply moisturise compromised skin.\u003cbr\u003e• Ceramides reinforce the skin's lipid barrier to lock in hydration and shield against irritants.\u003cbr\u003e• Borage seed oil is rich in gamma-linolenic acid, a fatty acid that actively soothes and repairs.\u003cbr\u003e• Sodium hyaluronate draws moisture into the skin and keeps it there throughout the day.\u003cbr\u003e• Free from fragrance, essential oils, and known irritants,  developed specifically for sensitive and reactive skin.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply morning and evening to clean skin, focusing on areas of dryness, sensitivity, or irritation. Layer over treatment serums and under SPF during the day. Use consistently — barrier repair takes time, and this cream works best as a daily commitment.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315034886224,"sku":null,"price":779.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/13_4787ea08-1c28-4350-b7b7-40689950cc92.svg?v=1777246486"},{"product_id":"olaplex-no-7-bonding-oil-30ml","title":"Olaplex - No. 7 Bonding Oil 30ml","description":"\u003cp\u003e• A highly concentrated, weightless bonding oil that repairs, protects, and perfects — all in a single drop.\u003cbr\u003e• Olaplex's patented Bond Building technology (Bis-Aminopropyl Diglycol Dimaleate) works at a molecular level to reconnect broken disulfide bonds within the hair.\u003cbr\u003e• Thermally protective up to 230°C — this oil shields every strand from heat damage before you style.\u003cbr\u003e• A powerful antioxidant complex defends hair against UV damage, pollution, and environmental stress.\u003cbr\u003e• The result: hair that moves with extraordinary shine, reduced frizz, and a softness that lasts.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply 1–3 drops to damp or dry hair before heat styling, focusing on mid-lengths and ends — never the roots. Work through with your fingers or a wide-tooth comb to distribute evenly before blow-drying or straightening. Use alone for a glossy finish or layer over your styling products for an added hit of shine and protection.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315047731280,"sku":null,"price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/18.svg?v=1777247029"},{"product_id":"embryolisse-lait-creme-concentre-75ml","title":"Embryolisse -  Lait-Crème Concentré 75ml","description":"\u003cp\u003e• The French pharmacy icon, a cult multi-tasking cream that's been trusted by makeup artists and dermatologists since 1950.\u003cbr\u003e• Shea butter delivers rich, lasting nourishment that softens and conditions even the driest skin without heaviness.\u003cbr\u003e• Beeswax forms a protective film on the skin's surface, locking in moisture and shielding against environmental stress.\u003cbr\u003e• Soy proteins strengthen the skin's structure over time — firmer, more elastic, visibly more resilient skin with consistent use.\u003cbr\u003e• Works as a moisturiser, makeup primer, soothing mask, and overnight treatment. One tube. No limits.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply morning and evening to clean skin as your daily moisturiser, smoothing evenly across the face and neck. Use as a primer by applying a thin layer before foundation, it creates the perfect silky base that makeup artists have relied on for decades. For an intensive treatment, apply a generous layer and leave on for 15 minutes as a mask, or wear overnight and wake up to skin that feels completely transformed.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315095539792,"sku":null,"price":399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/23.svg?v=1777249169"},{"product_id":"paulas-choice-skin-perfecting-2-bha-liquid-exfoliant-118ml","title":"Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant 118ml","description":"\u003cp\u003e• The exfoliant that changed the conversation — a leave-on liquid that works beneath the skin's surface to unclog, refine, and clarify.\u003cbr\u003e• 2% salicylic acid (BHA) penetrates deep into pores to dissolve the buildup that causes blackheads, congestion, and breakouts.\u003cbr\u003e• Unlike scrubs, this formula exfoliates without any physical abrasion — no irritation, no micro-tears, just results.\u003cbr\u003e• Green tea extract delivers a potent antioxidant hit, calming redness and protecting skin from environmental damage simultaneously.\u003cbr\u003e• Fragrance-free, alcohol-free, and suitable for oily, combination, and acne-prone skin — visible pore refinement with every use.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing and toning, apply a small amount to a cotton pad and sweep gently across the face, focusing on congested areas — or apply directly with fingertips. Leave on without rinsing and follow with your serum and moisturiser. Start with once daily in the evening and build to twice daily as your skin adjusts — consistency is where the transformation happens.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42315610062928,"sku":null,"price":549.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/28.svg?v=1777279042"},{"product_id":"axis-y-dark-spot-correcting-glow-cream-50ml","title":"AXIS-Y - Dark Spot Correcting Glow Cream 50ml","description":"\u003cp\u003eA brightening moisturiser that targets dark spots, uneven tone, and dullness, while delivering a visible, lasting glow.\u003cbr\u003e• Niacinamide works to inhibit melanin transfer, visibly fading hyperpigmentation and evening skin tone with consistent use.\u003cbr\u003e• Tranexamic acid tackles stubborn discolouration at the source, the active that Korean skincare built its brightening reputation on.\u003cbr\u003e• Centella asiatica (Cica) calms inflammation and supports the skin barrier, making this as soothing as it is correcting.\u003cbr\u003e• A lightweight, creamy texture that absorbs beautifully, no white cast, no greasiness, just skin that glows on its own terms.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply morning and evening to clean, toned skin as your final moisturising step, smoothing evenly across the face and neck. For targeted correction, press a little extra into areas of hyperpigmentation or dark spots and allow to fully absorb. Follow with SPF every morning without fail — brightening actives and sun protection are inseparable.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316058132560,"sku":null,"price":299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/33.svg?v=1777321961"},{"product_id":"axis-y-dark-spot-correcting-glow-serum-50ml","title":"AXIS-Y - Dark Spot Correcting Glow Serum 50ml","description":"\u003cp\u003e• A targeted brightening serum that goes deeper than the surface, correcting dark spots, fading hyperpigmentation, and revealing skin that genuinely glows.\u003cbr\u003e• Tranexamic acid works at the root of discolouration, interrupting melanin production for visibly clearer, more even-toned skin over time.\u003cbr\u003e• Niacinamide brightens, minimises pores, and strengthens the barrier,  the multitasking active your complexion has been waiting for.\u003cbr\u003e• Centella asiatica soothes and calms reactive skin while supporting repair, correction without compromise.\u003cbr\u003e• A lightweight serum texture that absorbs instantly and layers seamlessly, no pilling, no heaviness, just actives doing their work.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing and toning, apply 3–4 drops to the face and press gently into skin, paying extra attention to areas of stubborn pigmentation or uneven tone. Allow to fully absorb before layering your moisturiser on top. Use morning and evening consistently, and always follow with SPF during the day, this serum works hard, and sun protection keeps those results intact.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316074025040,"sku":null,"price":299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/37.svg?v=1777324370"},{"product_id":"medicube-zero-pore-pad-2-0","title":"Medicube - Zero Pore Pad 2.0","description":"\u003cp\u003e• A next-generation exfoliating toner pad that unclogs, refines, and visibly minimises pores — one swipe at a time.\u003cbr\u003e• AHA and BHA complex exfoliates on the surface and deep within pores simultaneously, dissolving dead skin cells and clearing congestion without stripping.\u003cbr\u003e• Niacinamide targets sebum control and pore appearance, skin looks tighter, clearer, and more refined with every use.\u003cbr\u003e• Centella asiatica and panthenol calm and hydrate as the actives work, so skin stays balanced and comfortable throughout.\u003cbr\u003e• A dual-textured pad — one embossed side to exfoliate, one smooth side to soothe, K-beauty innovation that actually delivers.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, sweep the embossed side of the pad across the face in gentle circular motions, focusing on the T-zone and any congested areas. Flip to the smooth side and press lightly across the skin to soothe and allow the actives to absorb — no rinsing needed. Use once daily in the evening to start, and always follow with moisturiser and SPF the next morning.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316078415952,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/42.svg?v=1777325093"},{"product_id":"dalba-professional-repairing-scalp-therapy-serum-shampoo-275ml","title":"d'Alba - Professional Repairing Scalp Therapy Serum Shampoo 275ml","description":"\u003cp\u003e• A serum-infused shampoo that treats the scalp and repairs the hair in a single step — this is wash day, elevated.\u003cbr\u003e• White truffle extract delivers intense nourishment and antioxidant protection, strengthening hair from root to tip with every lather.\u003cbr\u003e• Biotin supports hair density and resilience over time, helping to reduce breakage and promote visibly fuller-looking hair.\u003cbr\u003e• Scalp-soothing actives calm irritation, rebalance sebum production, and create the ideal environment for healthy hair growth.\u003cbr\u003e• Sulfate-free and gentle enough for daily use — clean, lightweight, and beautifully fragrant without compromising the scalp barrier.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather from scalp to ends, massaging thoroughly into the scalp for at least 60 seconds to allow the serum actives to absorb. Rinse completely with lukewarm water and follow with your conditioner or hair mask for full repair. Use regularly for cumulative results — healthy hair starts at the scalp, and this shampoo knows it.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316081758288,"sku":null,"price":549.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/47_28b556c7-562a-472c-8eb9-9af39583a883.svg?v=1777325801"},{"product_id":"hayejin-ricefila™-double-moisturizing-cream-50ml","title":"Hayejin RiceFila™ Double Moisturizing Cream 50ml","description":"\u003cp\u003e• A dual-action moisturising cream that delivers hydration in two layers simultaneously — drawing moisture in and sealing it there, all in one application.\u003cbr\u003e• The proprietary RiceFila™ complex harnesses fermented rice extract, a centuries-old Korean beauty secret known for brightening, softening, and deeply nourishing the skin.\u003cbr\u003e• Hyaluronic acid attracts and binds moisture to the skin's surface, delivering instant plumpness and a supple, dewy finish.\u003cbr\u003e• Rice ceramides reinforce the skin barrier, locking in hydration and protecting against moisture loss throughout the day and night.\u003cbr\u003e• A rich yet weightless texture that melts into skin on contact — deeply nourishing without heaviness, suitable for all skin types including sensitive.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply morning and evening to clean, toned skin as the final step in your routine, pressing gently into the face and neck with upward strokes. For an extra boost of hydration, layer over your serum while skin is still slightly damp to maximise absorption. Follow with SPF in the morning — this cream does the work, sun protection keeps it.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316084412496,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/55.svg?v=1777326743"},{"product_id":"skin1004-madagascar-centella-ampoule-100ml","title":"SKIN1004 - Madagascar Centella Ampoule 100ml","description":"\u003cp\u003e• A concentrated, lightweight ampoule formulated with 100% Centella Asiatica extract sourced directly from Madagascar, where the plant grows at its most potent.\u003cbr\u003e• Madecassoside, the powerhouse compound within Centella, actively calms redness, soothes irritation, and accelerates the skin's natural healing process.\u003cbr\u003e• Asiaticoside and asiatic acid work together to stimulate collagen production and visibly strengthen the skin's barrier over time.\u003cbr\u003e• An ultra-lightweight, water-like texture absorbs instantly and layers effortlessly under any routine,  zero stickiness, zero residue, pure results.\u003cbr\u003e• Fragrance-free, alcohol-free, and formulated for sensitive, acne-prone, and post-procedure skin, calm skin is the goal, and this delivers it.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply generously to the face and neck by pressing and patting into skin with clean fingertips — do not rub. Layer freely as a first essence, serum, or hydrating base before heavier treatments and moisturiser. Use morning and evening for best results — this ampoule rewards consistency, and your skin will show it.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316084871248,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/58.svg?v=1777327119"},{"product_id":"skin1004-madagascar-centella-probio-cica-bakuchiol-eye-cream-30ml","title":"SKIN1004 - Madagascar Centella Probio-Cica Bakuchiol Eye Cream 30ml","description":"\u003cp\u003e• A powerhouse eye cream that targets fine lines, dark circles, puffiness, and loss of firmness — everything the eye area needs, in one carefully crafted formula.\u003cbr\u003e• Madagascar Centella Asiatica soothes and repairs the delicate skin around the eyes, calming irritation and strengthening the barrier where skin is thinnest.\u003cbr\u003e• Bakuchiol — the gentle, plant-derived alternative to retinol, visibly firms and smooths fine lines without the sensitivity or irritation traditional retinol can cause.\u003cbr\u003e• Probio-Cica complex combines probiotic ferments with Cica to rebalance, restore, and deeply condition the skin's microbiome around the eye area.\u003cbr\u003e• Fragrance-free and ophthalmologist-tested, effective enough to deliver real results, gentle enough for even the most reactive skin.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eUsing your ring finger, gently tap a small amount around the entire orbital bone — from the inner corner outward along the brow bone and under the eye — morning and evening after serum. Never pull or drag the skin; the tapping motion is everything here. Use consistently for at least four weeks to see the full firming and brightening effect — the eye area rewards patience.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316087263312,"sku":null,"price":199.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/62.svg?v=1777327431"},{"product_id":"banila-co-clean-it-zero-calming-foam-cleanser-150ml","title":"Banila co -  Clean It Zero Calming Foam Cleanser 150ml","description":"\u003cp\u003e• A soft, calming foam cleanser that removes impurities, excess sebum, and the last traces of makeup — leaving skin clean, balanced, and genuinely comfortable.\u003cbr\u003e• Centella Asiatica extract soothes and calms reactive skin during cleansing, making this the rare wash that actually reduces redness rather than causing it.\u003cbr\u003e• Panthenol (pro-vitamin B5) conditions and hydrates as it cleans, ensuring the skin barrier is supported rather than stripped with every use.\u003cbr\u003e• A low-pH, soap-free formula maintains the skin's natural acid mantle — the foundation of a healthy, resilient complexion.\u003cbr\u003e• Fragrance-free, non-comedogenic, and suitable for sensitive, dry, and combination skin, clean beauty that actually feels like care.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003ePump a small amount onto damp hands, work into a lather and massage gently across the face in circular motions for 30 to 60 seconds. Rinse thoroughly with lukewarm water and pat dry before continuing with the rest of your routine. Use morning and evening — and if wearing SPF or makeup, always double cleanse first with an oil-based cleanser before this step.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316097486928,"sku":null,"price":299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/67.svg?v=1777327773"},{"product_id":"anua-heartleaf-77-hyaluron-soothing-toner-250ml","title":"Anua Heartleaf 77% Hyaluron Soothing Toner 250ml","description":"\u003cp\u003e• A skin-flooding soothing toner formulated with 77% Heartleaf extract, one of K-beauty's most celebrated calming botanicals, and the hero your reactive skin has been waiting for.\u003cbr\u003e• Heartleaf (Houttuynia Cordata) is a naturally antibacterial and anti-inflammatory plant that visibly reduces redness, calms breakouts, and balances sensitised skin from the very first use.\u003cbr\u003e• Triple hyaluronic acid complex delivers hydration at multiple skin depths simultaneously, surface plumpness, mid-layer moisture retention, and deep cellular replenishment all in one step.\u003cbr\u003e• Niacinamide brightens uneven tone and minimises the appearance of pores, making this toner a multi-tasker that does far more than prep.\u003cbr\u003e• Alcohol-free, fragrance-free, and non-comedogenic, a toner designed for skin that deserves to be treated gently and rewarded generously.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, pour a generous amount onto a cotton pad and sweep across the face, or pour directly into the palms and press into skin using gentle patting motions for deeper absorption. Layer two to three times for an intensely hydrating skin-flooding effect — this toner was built for it. Follow immediately with serum and moisturiser to seal all that goodness in.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316099485776,"sku":null,"price":189.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/70.svg?v=1777328244"},{"product_id":"summer-fridays-lip-butter-balm-in-sweet-mint-11-2g","title":"Summer Fridays Lip Butter Balm Sweet Mint","description":"\u003cp\u003e• The Lip Butter Balm in Sweet Mint is the softer, sweeter side of the cult formula,  all the nourishment, with a gentler mint that lingers like a quiet luxury.\u003cbr\u003e• Shea butter and cocoa butter envelop the lips in deep, lasting moisture, restoring suppleness and delivering a buttery soft finish from the very first swipe.\u003cbr\u003e• Sweet mint flavour and a delicate cooling sensation make every application feel like a treat without the intensity of straight peppermint.\u003cbr\u003e• Vitamin E conditions and protects the delicate lip skin, shielding against dryness, environmental stress, and moisture loss throughout the day.\u003cbr\u003e• A glossy, sheer finish that makes lips look naturally fuller and beautifully healthy, wear it alone or as the final touch over any lip look.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eSwipe directly onto lips morning and night as a nourishing standalone treatment, or layer generously over lip colour for a plumped, glossy finish that elevates any look. Keep it close for touch-ups throughout the day. Sweet Mint is the one you reach for when you want the ritual without the statement.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316102828112,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/SDDDFFF.svg?v=1777333586"},{"product_id":"summer-fridays-lip-butter-balm-in-vanilla","title":"Summer Fridays - Lip Butter Balm Vanilla","description":"\u003cp\u003e• The original. The one that started it all. A clear, universally flattering balm with a warm, soft vanilla scent that feels like comfort in a tube.\u003cbr\u003e• Shea butter and murumuru seed butter melt into the lips instantly, delivering deep, lasting hydration that never feels heavy or sticky.\u003cbr\u003e• Vegan waxes create a smooth, glossy finish that coats lips in shine and keeps moisture sealed in throughout the day.\u003cbr\u003e• Vitamin E conditions and protects the delicate lip skin, guarding against environmental dryness and moisture loss.\u003cbr\u003e• A completely sheer finish that works on every skin tone, every lip colour, and every occasion. The ritual that never fails.\u003c\/p\u003e\n\u003cp\u003ejHow to use:\u003cbr\u003eSwipe directly onto clean lips morning and night as a standalone nourishing treatment or layer generously over any lip colour for a polished, glossy finish. Use overnight as a lip mask for deeply restored lips by morning. Vanilla is the one you wear when you want your lips to speak for themselves.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316104925264,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/77.svg?v=1777332036"},{"product_id":"summer-fridays-lip-butter-balm-in-pink-sugar","title":"Summer Fridays - Lip Butter Balm Pink Sugar","description":"\u003cp\u003e• A soft, rosy pink with a hint of sweetness, this is the everyday lip look that makes everything feel more intentional.\u003cbr\u003e• Shea butter and murumuru seed butter flood the lips with moisture on contact, delivering a plump, cushioned finish that lasts.\u003cbr\u003e• A light pink tint gives a fresh, youthful flush that complements every skin tone without overpowering any makeup look.\u003cbr\u003e• Sweet, sugary scent adds a playful quality to a formula that is anything but frivolous — serious hydration, beautiful finish.\u003cbr\u003e• Pairs effortlessly with a nude liner for definition or wears alone as a glossy, sheer lip that needs nothing else.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply to clean lips for a sheer pink wash, or layer over lip liner for a more defined, polished look. Use as a lip topper over matte lipstick to add shine and dimension without altering the colour. Pink Sugar is the shade that goes with everything.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316128125008,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/fdf.svg?v=1777332399"},{"product_id":"summer-fridays-lip-butter-balm-guava","title":"Summer Fridays - Lip Butter Balm Guava","description":"\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The one that gives you a lip. A sheer, buildable wash of pink-peachy flush with a juicy tropical scent that feels like summer in a swipe.\u003cbr\u003e• Shea butter and murumuru seed butter melt into the lips instantly, delivering deep, lasting hydration that never feels heavy or sticky.\u003cbr\u003e• Vegan waxes lock in a glossy, glass-like finish that seals moisture in — so lips stay soft, plump, and luminous all day.\u003cbr\u003e• Vitamin E conditions and protects the delicate lip skin, guarding against environmental dryness and moisture loss.\u003cbr\u003e• A universally flattering pink that adds just the right flush — whether worn bare, over your favourite lip liner, or on top of a bold lip for next-level shine.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eSwipe directly onto clean lips morning and night as a standalone nourishing treatment or layer generously over any lip colour for a polished, glossy finish. Use overnight as a lip mask for deeply restored lips by morning. Guava is the one you reach for when you want effortless colour and care — all in a single swipe.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316132876368,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/83.svg?v=1777332700"},{"product_id":"summer-fridays-lip-butter-balm-in-birthday-cake","title":"Summer Fridays - Lip Butter Balm Iced Coffee","description":"\u003cp\u003e• A cool-toned nude brown that gives lips a sophisticated, editorial edge while delivering the deeply nourishing formula the collection is known for.\u003cbr\u003e• Shea butter and murumuru seed butter condition and hydrate, while vegan waxes lock in moisture and provide a high-shine, glossy finish.\u003cbr\u003e• A subtle, buildable pigment creates a chic everyday nude or builds to a deeper, more defined look depending on your application.\u003cbr\u003e• Coffee-inspired scent is understated and sophisticated — this balm smells as good as it looks on the lips.\u003cbr\u003e• The cool-toned nude that works across all skin tones and pairs effortlessly with bold eye looks or bare-faced beauty.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eSwipe onto lips alone for a polished, cool-toned nude or layer over liner for a full, defined look. Use as a lip gloss topper over darker lipsticks to add a glossy dimension. Iced Coffee is the shade that makes a statement by saying almost nothing.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316137726032,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/89.svg?v=1777334077"},{"product_id":"summer-fridays-lip-butter-balm-vanilla-beige","title":"Summer Fridays - Lip Butter Balm Vanilla Beige","description":"\u003cp\u003e• Vanilla with a subtle warm nude tint, a barely-there wash of colour that enhances the natural lip tone without trying too hard.\u003cbr\u003e• Shea butter and murumuru seed butter deliver the same deeply hydrating, buttery soft formula the Lip Butter Balm is famous for.\u003cbr\u003e• A hint of beige pigment creates a natural, effortless look that flatters every skin tone and pairs beautifully with any makeup look.\u003cbr\u003e• Vegan waxes provide a smooth, glossy coating that keeps lips looking plump, healthy, and conditioned all day.\u003cbr\u003e• Fragrance-forward vanilla scent and a sheer finish make this the ultimate everyday companion for skin that looks put-together without trying.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eSwipe onto clean lips alone for a polished no-makeup look, or layer over liner for a soft, defined finish with added shine. Use as often as needed throughout the day. Vanilla Beige is the one you wear when effortless is the whole point.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316140740688,"sku":null,"price":289.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/92.svg?v=1777334353"},{"product_id":"summer-fridays-lip-butter-balm-brown-sugar","title":"Summer Fridays - Lip Butter Balm Brown Sugar","description":"\u003cp\u003e• A warm, rich brown sugar shade that gives lips a lush, lived-in tint with the nourishing power of the cult Lip Butter Balm formula.\u003cbr\u003e• Shea butter and murumuru seed butter deeply moisturise and condition, leaving lips soft, smooth, and visibly healthier with every use.\u003cbr\u003e• A sheer brown pigment flatters every skin tone and builds beautifully for a more defined look when layered.\u003cbr\u003e• Sweet brown sugar scent makes every application feel indulgent, the kind of lip moment that stops you mid-routine.\u003cbr\u003e• Glossy, non-sticky, and vegan throughout. This is the warm lip look your routine has been missing.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply directly to bare lips for a sheer, glossy tint or build coverage by layering for a deeper, more defined look. Pair with a warm liner underneath for a full lip moment. Brown Sugar is the shade that works hardest for the least amount of effort.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316143034448,"sku":null,"price":289.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/95.svg?v=1777335049"},{"product_id":"bubble-skincare-slam-dunk-hydrating-moisturizer-50ml","title":"Bubble Skincare - Slam Dunk Hydrating Moisturizer 50ml","description":"\u003cp\u003e\u003cbr\u003eNormal to dry skin · Fragrance free · 50ml\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The everyday essential. The one your skin comes home to. A creamy, comforting moisturizer that delivers serious hydration without ever feeling heavy, greasy, or like too much.\u003cbr\u003e• Aloe leaf juice and hoya lacunosa flower extract work together to deeply hydrate and restore essential nutrients, leaving skin feeling calm, nourished, and visibly restored.\u003cbr\u003e• Avocado oil and shea butter melt into the skin to replenish moisture, soothe dryness, and leave a soft, smooth finish that lasts all day.\u003cbr\u003e• Vitamin E fights off free radicals and shields skin from environmental stressors, helping to restore skin cell health and keep your barrier strong.\u003cbr\u003e• Bluelight Protection — a superfood protein compound — guards against and helps repair damage from daily screen exposure. Because your skin deserves a break from your screen even when you don't.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eApply 1–2 pumps to clean skin morning and night. In the daytime, follow with SPF. Use it as the last step of your routine — the one that seals everything in and sets your skin up for whatever comes next. Slam Dunk is the moisturizer that just works, every single time.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316144410704,"sku":null,"price":279.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/98.svg?v=1777335522"},{"product_id":"bubble-skincare-level-up-balancing-gel-moisturizer-50ml","title":"Bubble Skincare Level Up Balancing Gel Moisturizer 50ml","description":"\u003cp\u003eOily, combination \u0026amp; normal skin · Fragrance free · 50ml\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The one that gets oily skin. A revitalizing daily gel moisturizer that delivers real hydration without the shine, lightweight, shine-free, and completely comfortable from morning to night.\u003cbr\u003e• Zinc PCA and niacinamide team up to regulate oil production, tighten pores, improve texture, and promote a clearer, more radiant complexion over time.\u003cbr\u003e• Yarrow extract, a healing botanical, helps restore moisture and soothe skin, keeping your barrier balanced without tipping into greasiness.\u003cbr\u003e• Hemp seed oil and squalane lock hydration in without clogging pores, leaving skin feeling soft and nourished — never sticky, never heavy.\u003cbr\u003e• Bluelight Protection, a superfood protein compound, shields and helps repair skin from the daily damage of screen exposure. Because balanced skin deserves full-spectrum protection.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eEvenly apply 1–2 pumps to clean, dry skin morning and night. In the daytime, follow with SPF. Use it after your toner or treatment as the step that brings everything together — locking in hydration, keeping shine in check, and leaving your skin exactly where it should be.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316147195984,"sku":null,"price":279.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/102.svg?v=1777335870"},{"product_id":"color-wow-extra-strength-dream-coat-ultra-moisturizing-anti-frizz-treatment-200ml","title":"Color Wow - Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment\u003cbr\u003eCoily · Curly · Dry \u0026amp; dehydrated hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The upgrade. Dream Coat, but make it extra. Built for coily, curly, and severely dehydrated hair that needs more than moisture, it needs armour against humidity, heat, and everything in between.\u003cbr\u003e• A proprietary anti-humidity complex forms an invisible, water-repellent seal around each strand, blocking out atmospheric moisture before it ever gets the chance to make hair puff, swell, or revert.\u003cbr\u003e• A next-level polymer blend fills porous, thirsty hair with deep internal moisture, then locks it in, so hair doesn't pull humidity from the air to compensate for what it's missing.\u003cbr\u003e• Glycerin draws in and holds moisture, keeping the hair shaft hydrated, supple, and smooth, not stiff, not crunchy, not coated. Just hair that feels like itself, only better.\u003cbr\u003e• Built-in heat protection means you're covered at every step of the blow-dry. No extra products, no extra steps. Safe for keratin-treated hair. Vegan, gluten-free, cruelty-free, and fragrance free.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp — not wet — hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. For results that last, use every three to four shampoos — not every wash. Extra Strength Dream Coat is the reason your blowout survives the humidity, the workout, and the next morning.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150112336,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/106.svg?v=1777336460"},{"product_id":"color-wow-dream-coat-supernatural-spray-anti-frizz-treatment-200ml","title":"Color Wow - Dream Coat Supernatural Spray Anti-Frizz Treatment 200ml","description":"\u003cp\u003eColor Wow Dream Coat Supernatural Spray Anti-Frizz Treatment\u003cbr\u003eStraight · Wavy · Curly · Fine \u0026amp; medium hair · Fragrance free\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The original. The one that changed everything. An award-winning, heat-activated anti-frizz treatment that wraps every strand in an invisible, humidity-proof coat, so your blowout stays exactly where you left it.\u003cbr\u003e• A proprietary anti-humidity complex, inspired by textile waterproofing technology, forms a weightless, hydrophobic matrix around each strand, sealing the cuticle and making hair physically resistant to moisture in the air.\u003cbr\u003e• Chamomilla extract protects colour vibrancy and enriches radiance, while calendula extract adds a light veil of moisture to keep hair looking healthy and luminous, not just sleek.\u003cbr\u003e• Glycerin delivers a hit of moisture to the hair shaft for a supple, silky finish that moves naturally, never stiff, never coated, never weighed down.\u003cbr\u003e• Built-in heat protection at every stage of the blow-dry. Vegan, gluten-free, cruelty-free, sulfate-free, and free from formaldehyde and formaldehyde-releasing agents. Safe for colour-treated and keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003cbr\u003eShampoo, condition, and blot dry with a towel. Divide hair into sections and spray liberally onto damp, not wet hair until fully saturated. Do not layer other styling products over wet hair. Blow-dry using a brush and tension to activate the formula. Results last through three to four shampoos, so you don't need it every wash. Dream Coat is the reason you can step outside in any weather and not think twice about your hair.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316150898768,"sku":null,"price":429.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/110.svg?v=1777336685"},{"product_id":"rhode-skin-peptide-lip-treatment-unscented","title":"Rhode skin - Peptide Lip Treatment Unscented","description":"\u003cp\u003erhode skin Peptide Lip Treatment — Unscented\u003cbr\u003eClear glaze · Fragrance free · 10ml \/ .3 fl oz\u003c\/p\u003e\n\u003cp\u003eWHAT IT IS \u0026amp; KEY INGREDIENTS\u003c\/p\u003e\n\u003cp\u003e• The one that proves lip care is skincare. A pillowy-soft, high-shine treatment that delivers real results not just gloss. Fragrance free, flavour free, and built for every lip, every routine, every day.\u003cbr\u003e• Palmitoyl Tripeptide-1 — the same collagen-signalling peptide found in high-performance facial serums — hydrates, smooths, and visibly plumps lips while softening the look of fine lines over time. Because your lips age too.\u003cbr\u003e• Shea butter and cupuaçu seed butter melt in instantly, delivering deep moisture with five essential fatty acids — leaving lips soft, nourished, and never sticky or heavy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eSwipe onto clean lips morning and night as a standalone treatment or layer generously over lip liner or colour for a glazed, glossy finish. Apply a thick layer before bed and wake up to lips that are visibly softer and more plump. Use it alone, use it over everything, the Unscented is the one that works quietly and lets the results do the talking.\u003c\/p\u003e","brand":"True Beauty","offers":[{"title":"Default Title","offer_id":42316499910736,"sku":null,"price":209.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/files\/116.svg?v=1777366339"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/2887\/9952\/collections\/11_ee0705f2-e314-44ad-8dd9-b7d0ffe11bdf.svg?v=1777241523","url":"https:\/\/truebeautysa.co.za\/collections\/shop-all.oembed","provider":"True Beauty","version":"1.0","type":"link"}